The Israel Diamond Institute (IDI) will host the largest Israel Diamond Pavilion ever at the JCK Show - Las Vegas show, with 34 Israeli manufacturers and exporters exhibiting. In addition 32 Israeli companies will be exhibiting throughout the show. All IDI promotional materials distributed at JCK have been redesigned to reflect the new branding effort.%%In 2005, the U.S. accounted for two-thirds of Israels total polished diamond exports, which reached $6.3 billion. Simcha Lustig, chairman of the IDI, said that the large Israeli presence at this show underlined the importance of the U.S. market. "For the Israeli diamond industry, the American market is a primary target. Every second diamond sold in the U.S. is an Israeli diamond," he said. Israeli diamantaires are looking forward to positive results at this show as the demand for diamond jewelry is strong in the U.S. market.%%Lusting also noted that the IDIs recently launched branding effort will be revealed at a U.S. show for the first time under the slogan "The Israeli Diamond Industry - All you could ask for in one." The new brand reflects Israels multiple strategic advantages - tradition of know-how and expert craftsmanship, excellent quality of make, vast selection in all sizes, huge market share, and advanced technology, adherence to the toughest international standards, as well as creativity and flexibility.